When you opt in to receive SMS messages from Mark-Taylor Residential, we may collect the following information:

• Mobile Phone Number - the number you provide when opting in
• Message Interaction Data - including delivery status, timestamps, and responses
• Consent Records - including the date, time, method, and source of your opt-in (e.g., web form, SMS confirmation, verbal consent, or written form)

We use the information collected to:

• Send SMS messages related to leasing inquiries, tours, applications, resident services, maintenance notifications, renewals, account notices, and, where permitted, marketing or promotional communications
• Manage opt-in and opt-out preferences
• Maintain compliance with applicable laws and carrier requirements
• Monitor and improve our communications and customer experience

Your SMS consent applies only to communications from Mark-Taylor Residential. Consent to receive SMS messages from us does not authorize messages from third parties or affiliates unless you have separately and explicitly agreed to receive such messages.

Consent is not a condition of renting, leasing, or purchasing any goods or services.

Message frequency may vary depending on your interactions with Mark-Taylor Residential and the nature of the communications. Message and data rates may apply based on your mobile carrier and plan. We encourage you to review your carrier's terms for details regarding messaging fees.

You may opt out of receiving SMS messages at any time by replying STOP to any message. Once you opt out, you will no longer receive SMS messages from us unless permitted by law.

For assistance, you may reply HELP or contact us directly using the information provided in Section 10.

We do not sell or share mobile phone numbers with third parties or affiliates for their own marketing or promotional purposes.

We may share your information with trusted third-party service providers (such as SMS platforms, telecommunications carriers, CRM systems, and analytics providers) solely for the purpose of delivering and supporting our SMS messaging services. These providers are contractually required to protect your information and may not use it for any other purpose.

Mark-Taylor Residential complies with all applicable federal and state Do Not Call and Do Not Text regulations. If your number is registered on the National Do Not Call Registry, we will not send promotional SMS messages unless you have provided appropriate consent.

You may register your number at https://www.donotcall.gov/.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We maintain records of SMS opt-ins and opt-outs, including timestamps and consent methods, as required to demonstrate compliance with applicable laws and carrier requirements. These records are retained securely and used solely for compliance and operational purposes.

We may update this Privacy Policy from time to time. Any updates will be posted on our website with a revised effective date. Continued participation in our SMS messaging program after changes are posted constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to manage your SMS preferences, please contact us at: