When you opt in to receive SMS messages from Mark-Taylor Residential, we may collect the following information:

• Mobile Phone Number - the number you provide when opting in
• Mobile Information - information associated with your SMS participation, including your mobile number and carrier-related messaging information
• Message Interaction Data - including timestamps, responses, and opt-out or help requests
• Consent Records - including the date, time, method, and source of your opt-in, such as web form, SMS confirmation, verbal consent, or written form
• SMS Opt-In Data - records showing that you requested or agreed to receive SMS/text messages from us

We use the information collected to:

• Send SMS messages related to leasing inquiries, tours, applications, resident services, resident care, maintenance notifications, renewals, account notices, service updates, and other transactional or informational communications
• Send marketing or promotional SMS communications where permitted and where appropriate consent has been obtained
• Manage opt-in and opt-out preferences
• Respond to HELP requests and other support inquiries
• Maintain compliance with applicable laws, regulations, and carrier requirements
• Maintain records of consent and opt-out requests
• Monitor and improve our communications and customer experience

Your SMS consent applies only to communications from Mark-Taylor Residential. Consent to receive SMS messages from us does not authorize messages from third parties or affiliates unless you have separately and explicitly agreed to receive such messages.

Consent is not a condition of renting, leasing, or purchasing any goods or services, or otherwise doing business with Mark-Taylor Residential.

Message frequency may vary depending on your interactions with Mark-Taylor Residential and the nature of the communications.

Message and data rates may apply based on your mobile carrier and plan. We encourage you to review your carrier's terms for details regarding messaging fees.

You may opt out of receiving SMS messages at any time by replying STOP to any message. Once you opt out, you will no longer receive SMS messages from us unless you re-enroll or unless otherwise permitted by law.

For assistance, you may reply HELP to any message or contact us directly using the information provided in Section 11.

We do not sell, rent, share, or disclose mobile phone numbers, mobile information, SMS opt-in data, or SMS/message consent records with third parties or affiliates for their own marketing or promotional purposes.

Mobile information and opt-in consent data are not shared, sold, rented, or disclosed to any third parties or affiliates for marketing or promotional purposes. Messaging consent is used solely for the purpose of providing the SMS communications you have requested or otherwise consented to receive.

Text messaging originator opt-in data and consent are excluded from any data sharing for marketing or promotional purposes and will not be shared with any third parties or affiliates for those purposes.

We may share information with trusted third-party service providers, such as SMS platforms, telecommunications carriers, CRM systems, and analytics providers, solely for the purpose of delivering, supporting, maintaining, and improving our SMS messaging services. These providers are contractually required to protect your information and may not use it for their own marketing or promotional purposes.

Mark-Taylor Residential complies with all applicable federal and state Do Not Call and Do Not Text regulations. If your number is registered on the National Do Not Call Registry, we will not send promotional SMS messages unless you have provided appropriate consent.

You may register your number at https://www.donotcall.gov/.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We maintain records of SMS opt-ins and opt-outs, including timestamps and consent methods, as required to demonstrate compliance with applicable laws and carrier requirements. These records are retained securely and used solely for compliance and operational purposes.

We may update this Privacy Policy from time to time. Any updates will be posted on our website with a revised effective date. Continued participation in our SMS messaging program after changes are posted constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to manage your SMS preferences, please contact us at: