Traditional advertising methods are on the decline
Online search is on the rise

Your customers are looking for you online. In fact, more people now use the Internet to locate products and services available locally than any other resource. As a result, traditional media usage (e.g. Yellow Pages and newspapers) is on the decline.

But, we have a solution that serves the customer and the local business: the Mark-Taylor community search engine.

Mark-Taylor, an award-winning property management company, has developed Phoenix’s first community search engine for its residents.

Located at the popular Resident’s Corner, the exclusive search engine is filled with search listings for products and services offered by Phoenix community businesses, all hand-picked to address our discerning resident’s needs. We encourage you to try it out for yourself.

Now your business can be part of this trusted resource through our keyword search and banner advertising opportunities.

Local consumers search before they buy

• 70% of U.S. households go online to find local businesses.
• About 50% of online shoppers conduct research via a search engine before making an online purchase.
• Yellow Page usage has declined by almost 20% since 2003.
• Search engines are responsible for most of the Internet’s growth as a local shopping resource.
• Broadband usage is on the rise and as more people get faster connectivity, they’re spending more time online looking for products and services.
• 71% of users report that they are better able to find sales and discounts online than offline from retail stores or catalogs.
• Specialized, or content-specific sites like Mark-Taylor.com, are the new destination for Internet users and advertisers – they produce more relevant results for the users and better ROI by delivering the right kind of customer to the advertiser.
• Local businesses can see 10 times better ROI from local search advertising compared to Yellow Pages listings.

Advertise with us and our residents will find you

Your business is sure to get the attention it deserves when you advertise in our community search engine.

Our information-rich website was awarded the “Best Corporate Website in the Nation” by the National Association of Home Builders in early 2005. What distinguishes our site from the rest? Relevant content that empowers our visitors and caters to their sophisticated lifestyles.

“Our current and potential residents are very Internet-savvy. Having a sophisticated website allows us to deliver comprehensive services that benefit prospective tenants as well as our current residents,” says Prima Walker, Mark-Taylor marketing and public relations director.

Mark-Taylor.com is frequented by current and future residents of over 20 apartment communities throughout the Phoenix metro area and regularly receives at least 55,000 visitors a month. Our site traffic is seeing double-digit monthly growth rates and is expected to continue the upward trend. Our short-term goals include promoting the search engine in our regional advertisements and distributing the search engine to numerous other Web sites throughout the Phoenix valley.

Your listing will get maximum exposure with minimal effort because we do the promoting for you!

The smarter, more effective way to advertise

Our residents are looking for businesses like yours. Be there when they type keywords into our search box or click on a subcategory that matches your business type. Adveritisng with Mark-Taylor will connect you with self-qualified local leads which means better ROI!

Our ad programs are based on a simple monthly flat-fee pricing model. Advertising rates are economical and performance is easy to track. Statistical reports provide insight into exactly what your customers are searching for. Try us out for three months and we’ll even provide a 25% discount off our regular rates!

Getting your business listed is simple

Here’s how to gain new customers and see better return on your advertising dollars:

1. Let us know you want to advertise.
Call, email or visit our online advertising form to get started today.

2. Choose the ad types that you’re interested in.
Options include search listings, keyword-targeted banner ads or a combination of both. We can even help you choose the keywords that best suit your business.

3. Your listings go live and more local customers learn about your business!
We’ll track your ad performance and suggest any refinements to better target your audience.

You're in control. We handle all the details. You don't need a computer. You don’t even need a website. Reach thousands of prospects looking for your products and services. Minimum cost with maximum return.

Your most effective and profitable resource for qualified, local customer leads…
the Mark-Taylor Community Search Engine.

List your business today!

For more information, please contact a Mark-Taylor search engine representative:

Phone: 1-866-369-2500 ext. 714
Web:     www.mark-taylor.com/advertise
Email:   mark-taylor@vortaloptics.com